Park, S. Y.; Niehorster, D. C.; Huber, L.; Viranyi, Z.

Extensive studies have shown that humans process faces holistically, considering not only individual features but also the relationships among them. Knowing where humans and dogs fixate first and the longest when they view faces is highly informative, because the locations can be used to evaluate whether they use a holistic face processing strategy or not. However, the conclusions reported by previous eye-tracking studies appear inconclusive. To address this, we conducted an experiment with humans and dogs, employing experimental settings and analysis methods that can enable direct cross-species comparisons. Our findings reveal that humans, unlike dogs, preferentially fixated on the central region, surrounded by the inner facial features, for both human and dog faces. This pattern was consistent for initial and sustained fixations over seven seconds, indicating a clear tendency towards holistic processing. Although dogs did not show an initial preference for what to look at, their later fixations may suggest holistic processing when viewing faces of their own species. We discuss various potential factors influencing species differences in our results, as well as differences compared to the results of previous studies.