Tejasvi Chebrolu, Rohan Chowdary, N Harsha Vardhan, Ponnurangam Kumaraguru, Ashwin Rajadesingan

News frames refer to how journalists organize and present information to convey a particular message or perspective to their readers. When covering elections, these frames shape how the public perceives electoral issues and events. This study examines how news frames, especially conflict and game frames, were employed by news organizations in India to cover the 2014 and 2019 general elections. We analyzed how the frames varied temporally, by region, and by the party being featured in the articles. Key findings include (i) conflict and games frames are employed more often in highly electorally consequential states (higher legislative seats) than in other states (ii) articles featuring challenger parties are more likely to have conflict and game frame articles than those featuring incumbent parties (iii) the national parties (BJP, Bharatiya Janata Party) and (INC, Indian National Congress) disproportionately feature in articles having conflict frames. Overall, our analysis highlights the evolving nature of election campaigns and how conflict and game frames play a major part in them.